Want to never run out of ideas for your blog. You’ve heard that “content is king” right? Well, cliches aside, producing good, consistent content will take your business up a level and show your audience that you’re serious about adding value and that you know your shit.
There are some pretty shocking statistics out there about blogging.
One of my favorites being that companies who published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0–4 monthly posts.
Need even more incentive? I can keep going.
- B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0–1 times per month.
- B2C companies that blogged 11+ times per month got more than 4X as many leads than those that blog only 4–5 times per month.
- Companies that published 16+ blog posts per month got about 4.5X more leads than companies that published 0–4 monthly posts.
Now you can see how having an inconsistent content calendar is doing your business a huge disservice. If you want to get serious about your content strategy, it’s time to buckle down and create as much content as possible that is continuously engaging, educating and entertaining your audience.
There’s no limit to what you can write about when you have an audience that’s willing to read your posts.
I know what you’re thinking. You don’t have time to create that much content, let alone content that’s engaging and that you’re audience wants to see. Well, step one, if you haven’t done so already, is to do a little content audit to see what’s working and what isn’t.
Once you’ve gotten that out of the way, it’s time to go into idea mode. It might seem overwhelming at first, but there is so much potential for great content hidden within you that don’t even realize yet.
In my experience there are certain types of content that people always want to see. These types of content generally add value to their lives, tell an interesting story, introduce them to something or someone new, or share a unique viewpoint.
People want to know the best and easiest ways to do things. Did your team come up with a streamlined process to a common problem? Does your software solve a common problem in a specific industry? Or maybe you’ve tackled a common pain point within your niche.
Lists and Roundups
These types of posts are easy to create from a marketer and writer standpoint and easy to consume from a reader standpoint. Not to mention listicles are extremely share-worthy, and growing in popularity as we become more impatient with how we consume content.
Interesting people are everywhere, and I bet there are quite of few of them right there on your team. Ask them some questions. Get to know them on a deeper level. It will improve communication and the relationship among your team and it will make your business more transparent and relatable to your audience.
Take a recent article about your company and expand upon it and tell the story from your own perspective. This can include covering a recent event your company attended or sponsored, or even sharing exciting news about a recent project. It doesn’t have to be newsworthy in the traditional sense to make an interesting article that will give your audience a closer look at your company.
Turn boring data into colorful visualizations. Anything from company demographics, to customer survey results, to something as simple as how many cups of coffee your team drinks per month, can be turned into an infographic. They can turn boring reports into easily digested bits of information that entertain and inform your audience or things happening within your company.
Ever get a really great testimonial and you want to show it to the whole world? Your blog is the perfect place to do so. Better yet, ask the customer or client if they would be willing to guest post on your blog. These posts work especially well in B2B environments where the post is mutually beneficial. You get a raving testimonial and piece of content and your customer/client gets a platform to write about their own business that they can then share with their audience, expanding your reach as well.
Now you have no excuse to keep putting your content on hold. I did the hard part for you, now you just have to fill in the blanks.