Join this FREE 3-day course and learn how to create content that will grow your business and establish you as an expert in your industry
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What Will I Learn?
Day 1: Content Marketing Fundamentals
- Understanding content marketing
- Types of content
- Identifying your marketing goals
- BONUS:
- Content Marketing Reading List
- Ultimate List of Content Marketing Tools and Resources
Day 2: Idea Generation and Content Planning
- How to come up with better ideas
- Using pillar content and topic clusters
- How to do audience research
- Repurposing content
- BONUS
- “Identifying your customer persona” worksheet
- 101 evergreen blog ideas
Day 3: Content Promotion
- How to get more eyes on your content
- What platforms to use to promote content
- New strategies for expanding your reach
- Bonus:
- Content promotion checklist
- 32 sites that will republish your blogs
Day 3 BONUS: Building your Content Team
- When to hire
- Who to hire
- How to measure ROI on content hires
- Bonus:
- List of websites to post jobs on
- Quick guide to content marketing job descriptions
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Who’s it for?
Business owners and entrepreneurs who want to grow their audience and increase their brand awareness to make more sales and grow their business. This course is for people who know they need content but have no idea where to begin.