Category Archives for Marketing

Using Testimonials to Drive Your Marketing Strategy

Using Testimonials to Drive Your Marketing Strategy

Harnessing the power of good word-of-mouth.

Potential customers put extreme weight on the opinions of others when making purchasing decisions. More often than not, buyers will value a highly praising testimonial over the wording and aesthetics on your website. Just last year, 92 percent of buyers sited that they sought out and read customer testimonials before making a purchase.

Customer reviews and testimonials can act as an invaluable marketing tool will lend a level of credibility to your brand that may not otherwise be achieved through traditional marketing methods. To see firsthand how much of an effect that customer feedback and word-of-mouth plays in a customers decision to purchase a product or service, there are specific techniques that you use to gather the highest quality testimonials.

Identify Happy Customers

For SaaS and service-based companies, it can be easy to identify heavy users of your product by looking at your backend statistics or even having a chat with your customer service team to power users and customers who frequently ask questions. If they have a great customer service experience every time, then they likely won’t be hesitant to write or give a testimonial. Sending out quarterly customer service surveys is a great place to identify happy customers that would be willing to dive even further into why they’re satisfied with the product.

Using testimonials as marketing collateral
Case Studies

WordPress Hosting Platform Pagely, regularly turns customer success stories into comprehensive Case Studies. This method generates exposure for the client as well as the company and does a deep dive into the reasons the partnership was so productive. Case studies are an excellent way to highlight customer pain points and allow the customer themselves to explain how the company was able to identify and solve their most pressing issues.

Case studies can be a timeless resource on your website and a major selling point when working with customers in similar industries in niches.


A customer’s experience holds a lot of weight and selling power for new clients. Hearing a customer describe their experience firsthand can compel buyers even further and expose them to your brand from the perspective of the customer.

Some companies hold thought-leadership webinars where they invite past clients to present their experiences during a live stream or public webinar. Whereas some webinars are framed in a way that’s intended to make a hard sell, these webinars are designed to provide value and information on a current topic or product. The client and the company’s name is associated with the webinar, and the customer uses their time to explain their own mission, and how working with the company helped them achieve their goals.

Guest Posts
Similar webinars, inviting past customers and clients to create guests posts or blogs is a great way to give them a platform to spread their message, as well as highlight their experience working with your company. Guest blogs also add immense value to your brand and the SEO of your website and can contribute to a company’s overall content marketing strategy with minimal effort on your part. Many times, the author of the guest post will also take it upon themselves to share their post on their website and social media channels, further driving traffic to your site. Attaching a lead-magnet to the post in the form of a downloadable guide or infographic is a great way to generate even more potential leads.
Incentive programs

Offering incentives in exchange for reviews can be a beneficial strategy when handled appropriately. Dropbox is an excellent example of a company with a unique system for which they collect customer testimonials by offering additional storage and other incentives for customers who write a review on their website. This creates a mutually beneficial situation and can help to collect a high volume of reviews for a brand. However, it’s important to approach this method with caution and treat all reviews, positive or negative, with the same incentive to remain transparent and maintain the legitimacy of your reviews.

Social media

It should come as no surprise that a majority of your users use social media. Make sure you’re tracking your company’s handles and associated hashtags and reposting or screenshotting them to feature on your website or otherwise. It’s wise to reach out to customers who post about your brand on social media and ask if you can use their words and likeness on your website or another medium before doing so, just to be sure it’s okay with them. Social media can be a great tool to gather organic testimonials with very little effort.

Working with Influencers
Influencer marketing is on the rise, and everywhere you look, you can see brands utilizing the social media savvy salespeople to push their products and services. While it may be risky to put your brand’s message in the hands of a pseudo internet celebrity, when done right, tech companies can create powerful partnerships with users who respect and genuinely support their brand. Through influencer marketing, brands can generate organic feedback and testimonials on their products by highlighting positive comments from the influencer and their community.
End of project consultations

When closing out a project, many companies will schedule a call to tie up any loose ends and evaluate the success of the project. Use this opportunity to ask the client about their experience and how it has helped them achieve their intended goals. Organic testimonials such as these hold huge weight and can later be used to write entire case studies. The meeting can also be used as an opportunity to ask if the client would be interested in writing a guest blog or hosting a webinar. Or if the call is via video, ask if they would be willing to do a recorded testimonial right there on the call.

Final Thoughts

Don’t rely on avenues where you can’t control the message
Nearly 86% of buyers are influenced by negative online reviews. Relying on social media or online reviews as your sole source of testimonials takes the message out of your hands. Instead, start conversations with your customer and work together with them to learn how your product or service has served them. Then you can use that information, with their permission, to craft testimonials that are honest and easily relatable to prospective customers.

Positive testimonials can play a huge role in shaping a business’s marketing strategy. Potential buyers place massive weight on the opinions of others before making a purchasing decision. Nurturing customer relationships and gathering positive feedback has the potential to drive sales and brand growth.

10 Ways to Optimize your Online Store for Search Engines

10 Ways to Optimize your Online Store
for Search Engines

An online store is not difficult to come by these days, but as many business owners quickly realize, successful e-commerce businesses take time and attention to maintain. Running an effective online store means more than having a good-looking website and good product. The success of an online store depends on a variety of factors including the product niche, brand visibility and even more importantly, how the store ranks in search engines.

As a business owner, your mission is to bring your business to life by attracting customers who care about your brand and value your products.

In recent years, there’s been a heavy emphasis on brands to get their marketing efforts inline with search engine optimization best practices. According to recent SEO data, nearly 96 percent of clicks on a Google search go to the first four items listed under a search. There are specific techniques you can implement to give your online store the best chance of achieving high search rankings.

An optimized online store can generate significant returns and help your brand and products rank higher in search engines and receive more traffic to your site. There’s a lot of information out there about ways to make your site more searchable and achieve higher rankings. I’ve narrowed it down to 9 ways to ensure your online store is not only SEO-ready but in the best position to make conversions and drive sales.

These steps may seem like basic information when it comes to optimizing your store, but if you’re not seeing the numbers you’re aiming for, it might be time to take a step back and audit your current strategy to assess which areas can use improvement to get your traffic and sales up.

1. Optimize your domain name

Do not take for granted the importance of an easily searchable domain name. If the brand is not well known, creating a domain name related to the product you are selling can make or break your store’s searchability. Clever names don’t always perform well on search engines, so be concise and clear with your name to give your brand the best chance of being found by search engines. If you’re passionate about your store’s name and have decided it’s essential to your brand, be sure that the rest of your store is properly optimized with the necessary keywords and topics that will lead people to your store.

2. Evaluate your Store Platform

If you do not see the results you want with your current store, it might be time to reassess the tools you are using to host the site. Take a comprehensive look at the platform you’re utilizing for your store and weigh it against other options in the market. There are dozens of tools catered to meet industry and niche-specific needs when it comes to your online store. Compare your current platform with other top e-commerce platforms to see if there is another option that may be a better fit for your product.

3. Include custom titles, URLs, and meta descriptions

It can be easy to overlook metadata when your store has dozens of products, but including appropriate tags and detailed meta descriptions can make a world of difference in the searchability of your site. Most platforms will allow you to customize the URL on every individual page. Use this opportunity to create a descriptive, custom URL for each product.

Having thorough meta-descriptions that accurately depict your products and include necessary keywords can make or break the searchability of your store.

4. Produce original descriptions

Don’t rely on graphics and imagery to do the bulk of the work describing a product. Writing short and compelling product descriptions helps search engines identify your product more quickly and paint a picture of your product to visitors. Avoid stuffing the description with keywords and make sure it sounds human and relatable to your target audience.

When writing a product description, focus on the ideal buyer. It helps to have a buyer persona already established. Putting a name, face and personality traits to your ideal buyer will help you better visualize who your ideal client is and make it that much easier to write a description that will resonate with them.

Use descriptors and offer solutions to common pain points that they can relate to their lives. Making sure the descriptions answer common questions will make them sound conversational and further engage your audience.

5. Research customer behavior to understand buying patterns

Search engine rankings are important, but can only get the customer to the site, not guarantee a sale. A lot of online retailers are unsure why their customers abandon their shopping parts without completing a purchase.

Understanding behaviors and buying patterns of shoppers can help them understand why visitors aren’t converting into paying customers. Creating a fully-optimized online store often requires running various tests and reports to identify gaps and implement changes to your sales process.

If you’re not already, begin tracking analytics on your site and creating consistent reports of the patterns users are taking on your website. Take note of where they click, how long they spend on each page, and at what point in the buying process they are jumping ship without completing the purchase.

6. Invest in content marketing

In a recent survey of marketers, 72 percent said relevant content creation is the most successful strategy when implementing SEO strategy. Writing blog content or working with contributors to create content about your product will make your store more searchable and generate a level of credibility for your brand.

When creating organic content for your site, make sure to use important keywords and meta descriptions and optimize your titles and backlinks to ensure prime searchability.

7. Use apps or tools to monitor your searchability

Apps like On Page SEO Checker can help you quickly measure your store’s searchability and monitor growth and traffic. Use this information to identify shortcomings as well as what content is working to drive traffic to your site.

There are also a number of tools that will allow you to effortlessly check the effectiveness of your metadata, image tags and site speed to identify if any of those factors are contributing to gaps in sales.

8. Utilize Sitemaps

An accurate and up to date sitemap will do most of the heavy lifting and explicitly outline to the search engine which pages it should pay attention to. Remember that Google ranks individual pages not just your site as a whole. While you won’t be penalized for NOT having a sitemap, for SEO purposes, sitemaps are essential at maximizing your rankings and increasing exposure to your site.

To make this process even more streamlined, most search engines, including Google, make it easy to submit your sitemap to the search engine directly.

9. Capture reviews and customer testimonials

Positive customer reviews can increase conversion rates by up to 4.6% and add another level of metadata and searchability to your side. A customer’s personal experience with your brand can create a level of trust that has a lot of selling power to compel unsure customers to make the purchase.

Potential users place a lot of value on the opinions of other users and customers before making a purchasing decision. A good testimonial can impact their decision more than the wording and aesthetics on your website. Last year, 92 percent of customers sited that they searched for customer reviews on a product before making their final purchase.

10. Optimize for Mobile

As of last year, mobile devices were the tool of choice for people accessing the internet both in their homes and on the go. Even if you’re doing everything right in optimizing your website, your search engine optimization efforts won’t be as meaningful in creating conversions if the site’s mobile interface creates a stressful shopping experience. Google has even made it known that their algorithm gives higher rank and priority to mobile-friendly websites.

Luckily, the prevalance of responsive websites and the ability to adapt your site for mobile is easier now than it ever has been, and doesn’t require much additional work for you as a business owner.

It’s common for online merchants to overlook the importance of SEO in their online stores when selling a high quantity of products. When done correctly, taking these steps to optimize your stores can produce exponential changes traffic and conversions. While it is a more involved process to make stores SEO optimized than it is for standard websites, the payoff makes the effort worth the time.

Sarah Aboulhosn is a writer and content marketing strategist. For more content to help you grow personally and professionally subscribe to her newsletter!

A Beginners Guide to Content Marketing Funnels

A Beginners Guide to
Content Marketing Funnels

If you’re in tune with the marketing industry, then you’ve seen the term “content marketing” floating around quite a bit over the past few years. While it seems like content marketing is just another buzzword in the business world, re-think that mindset because it’s a concept and strategy that is making waves and is here to stay. In 2015, almost 90% of B2B marketers expanded their efforts to create custom content to generate leads, engage users, and attract new audiences, and even more, companies are tackling this strategy head on and achieving exponential results.

If your brand is new to content marketing, you may be unsure how to create or curate new content to meet sales and marketing goals. In the past, companies used sales funnels to attract customers and increase their profits. These traditional tactics are now being replaced with softer selling content that adds value to the user and gains their trust before resorting to a hard sell, forcing brands to get creative in the ways they drive sales, and many are finding success using content marketing funnels.

Unlike sales funnels, which were intended to be a hard sell from the beginning and continue to up-sell along the way, content marketing funnels drive sales through an indirect approach of targeting audiences through different stages of the buying process and adding small pieces of value to the consumer for free before closing the deal.

These funnels held brands to generate quality leads, nurture and convert them into brand advocates, and end with a sale and new superfan of the brand.

What exactly is a content marketing funnel?

This type of funnel takes original content, created by your brand, and staggers into in various stages that ultimately end in a sale. The funnel can come into play at any step in the buying process, and leads can be converted into customers at nearly any stage, depending on where they first interact with your content. You’ll gain insight into what types of content generate what kind of users and you’ll be able to use that information to create even more content to widen the funnel and expand your brands reach.

The four primary steps in a content marketing funnel are “attract, convert, close, and delight.” These four variables are what keep your audience engaged, and your leads nurtured throughout the life of the funnel. Once you break down the process into these four phases, it will paint a clear picture of the purpose of all of your content, and the sales process will fall into place.

Attraction phase

You want your content to attract potential customers and mostly serve as a lead magnet. So the first step to doing this is to create content that your audience wants, or better yet, doesn’t yet know they need. There’s no need to resort to clickbait, but the material does need to be compelling enough that someone who is not familiar with your brand will want to click. Don’t be afraid to narrow your focus to one or two platforms when first starting your funnel.

This is also a great time to take a look at content you’ve already created and assess what’s worked well for your brand in the past. The material in this phase can range from a blog post or infographic to a Facebook ad or valuable email. Whatever it is, it has to be able to entice users to click something and urge them to want to learn more on the way to the next stage of the funnel.

Conversion Phase

In this second phase of the funnels, potential customers are evaluating your brand and deciding what additional actions they want to take. This step might ask them to sign-up for a free course, email newsletter, download a guide or something else that captures more of their information. The information they gather from this step will help a user determine whether or not they trust your brand enough to make a purchase.

The conversion phase is an excellent place to evaluate the success of your funnel so far. Take a look at what conversions you see from the initial click in stage 1, and what information users are giving in phase 2. If there’s a definite disconnect between the number of users clicking and the number of users downloading, you may need to re-evaluate the content you’re offering or even consider an alternative platform to the one you’ve been using.

Always make sure your content is aiming to solve a common pain point for your users. This is where your research skills will come into play as you’ll need to have done sufficient industry research to discover what your users are struggling with to offer solutions they’ll want to try out and eventually pay money for.

A few ways to convert clicks into solid leads at this point is to offer something a bit more robust than in stage one. That can include an ebook, a free consultation, invitation to a live webinar, or something else. It’s important not to lose momentum and to continue to increase the amount of value you’re adding at every step in the funnel.

The Closing Phase

Now we’re getting deeper into the funnel and closer than ever to making a sale! You’ve been able to attract users, and they’ve taken action to make it this far. Here’s the time to take those nurtured leads and finally make the sale. You’ve been able to gain the user’s trust and based on their past actions, there’s a good chance they’re ready to make a purchase. Take a look at what pieces of content they’ve interacted with the most. If you can’t identify this data from your analytics, don’t be afraid to send out a survey or ask them directly how you can help. They’ve come this far for a reason, so be patient, be consistent and don’t stop creating valuable content. After all, it can take up to seven touch points for a prospect to make a buying decision.

The Delight Phase

Once the sale is made, take a quick break to celebrate, but keep in mind that the work isn’t done yet. The core of content marketing is relationship building and creating a genuine trust between your brand and your audience. This means continuing to nurture that relationship even once the check clears. This step is all about thanking the customer for their support and continuing to build the relationship. Use this time to gather testimonials, offer exclusive access to new services or products, or conduct surveys to get to know their thoughts on your customer experience. If you continue to nurture the relationship, your customers will become your brand ambassadors and in turn, spread your brand message organically.

When successful, effective content marketing engages audiences, generates sales and transforms users into brand ambassadors. As you continue to create high quality materials and content, your funnel will widen and naturally expand your reach. As a concept, content marketing is here to stay and continuing to explore new avenues to connect with your audience will help your brand thrive and grow.

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Four steps to reclaim your content marketing strategy

Four steps to reclaim your content marketing strategy

It’s time you did a content marketing audit.

The word “audit” makes it sound scary. What’s even more frightening is what you might find.

In the past year, have you asked yourself the following questions and been stumped to find an answer?
Am I posting the right kinds of content? Am I using the right tools? Am I on the right platforms and channels? What are my competitors posting?Am I posting frequently enough?

I won’t sugar coat it. Conducting a content audit on your website is a time-consuming and involved process, but when done correctly, but will provide tons of value and insight into the types of content you should be creating and how to effectively market that content to meet your goals.

Consider this is your step-by-step guide to conducting a content marketing audit. Download the full guide here.

1) Identify your marketing goals

Determining your overall business goals will tell you how to align the content you create to benefit your overall bottom line. Do you want to increase traffic to your site? Are your goals sales-oriented? Are you interested in gaining more media placements?

Each of these things requires different deliverables and strategies, and once you determine what your overall marketing goals are, it will be much easier to identify gaps in your marketing strategy.

2) Compile content and analytics

For this content audit, we’ll focus on all of the data you’ve published to your website and pushed out to your audience over a significant period (it works best with at least six months worth of content). If you haven’t been tracking and saving your website analytics, begin doing that immediately.

For a list of marketing analytics tools to help track and compile this information, download the complete content marketing audit guide.

Using the goal you set in step 1, determine what types of content are going to contribute to your goal directly. They can include anything from blog posts to graphics to downloadable content. Anything you put out on your site with the purpose of achieving your goal is fair game.

If this is your first content audit, I recommend starting small(er) and only auditing one channel at a time. For example, begin by reviewing your blog posts from the last six months rather than every piece of content you’ve put out across various channels. Attempting to tackle all posts on your website and social channels can get overwhelming and dilute your results if you don’t pay close attention.

3) Analyze the data

So you compiled the data you want to audit. Now what? Here’s where most people get overwhelmed. Again, what you choose to look at should correlate directly to overall marketing goals. If your goal is to increase leads through website conversions, you may want to take a close look at your downloadable content. If you want to improve SEO and traffic, then focus your attention on how blog posts and articles are performing.

You can look at this content in different ways.

Identify your highest performing content. How you define “highest performing” should relate directly back to your goal from step 1. If your goal is to increase conversions from subscribers, then identify which content generated more email subscribers. It’s easy to look at things like clicks, engagement rates, and likes and think that those make a piece “high performing.” Subsequently, if you do identify content that got tons of engagement, but didn’t contribute to your bottom line, that is still valuable information because you’re learning what your audience likes.

Download this free step-by-step guide, which includes helpful links, templates and additional insight to make your life easier during this process.

You need to look at this data holistically and find trends. If you’re stuck, ask yourself these questions.

Does your audience gravitate towards posts regarding a particular niche? Do photos and stories about people in your organization generate more attention? Do you get more website traffic when posting high-resolution images rather than long-form copy? What day(s) of the week did I push it out? What time of day? What platforms did I use to promote it? (email, Facebook, Twitter, etc.) Which platform generated the most engagement around the content?

4) Create an action plan

You’ve identified the types of content you created. You’ve identified how different types of content performs. Now it’s time to get to work and think of ways to capitalize on the information you’ve found to make sure it is directly contributing to your goals. In other words, It’s time to create your new content marketing strategy.

Don’t have time? I’m here to help. I’ve helped organizations of all sizes conduct marketing audits to create strategic plans and identify new marketing initiatives to achieve their business goals.

A brief disclaimer: There are SO many ways to conduct a content audit, and the steps listed above are in no way a “one-size-fits-all solution.” A simple Google search will reveal a lot of alternatives to the method I’ve outlined. It all depends on your goals, the types of content you create, and the emphasis your company places on content marketing. I’d love to know any thoughts or feedback you have on the process I’ve described 🙂

How to work around Instagram’s dumb chronology algorithm

How to work around
Instagram’s dumb chronology algorithm

Out of all the things to change…

You’re scrolling your Instagram feed on a Friday and see “#tbt to the best vacation ever.” You think: Nice try Susan, but it’s Friday, you idiot. *Checks the timestamp* “posted 23 hours ago”. Damnit.

Experiment with contests and giveaways, again capitalizing on the chronology of IG stories. Post a story about a giveaway on your account and create engagement by asking your followers to like or comment on your most recent post. It will not only increase engagement on your page but ensure that your followers take a look at your feed. It doesn’t have to be a pricey gift. Start off small with something like a t-shirt, sticker or something easily accessible to you.

Now that Instagram has instituted their “Polls” function, a good way to test whether people see your posts in their timelines is to take a quick survey.

A simple “Did you see this post on your timeline?” “Yes or No” could be very insightful as to whether it’s the algorithm that’s affecting your engagement, or if the post itself just wasn’t all that engaging. You’ll get valuable feedback, plus everyone who clicks no will be intrigued to go check it out.

Consider an ad or a sponsored post. If you rely on Instagram as a primary resource for marketing your business and have experienced a noticeable decrease in engagement, it could be time to consider paying to run an ad. Ads can cost anywhere from $0.70 and $1.00 per click.

Maximize your use of other social networks. Instagram has given no indication of going back to their old chronology, so it may be time to rethink your social media strategy. Use twitter and Facebook to promote your posts. Don’t limit your images to Instagram and start increasing engagement on other platforms to capitalize on exposure across all channels, if Instagram traffic is suffering.

Sound familiar?

Fake followers? Still can’t link from posts? Instagram had a perfect solution. No more chronological posts. I use Instagram for purely personal purposes. It doesn’t affect my life or business or income. And even I was pissed. So I get why bloggers who count on their audience and engagement of their followers to build their brand, sell things, make money are pissed too. At first, I was like you know what get over it and stop complaining about a social network on that social network, but on second thought, I do get it. But fear not, even if your Instagram activity has decreased, there are a few ways to work around this pesky new algorithm.

Use Instagram stories to draw attention to new posts.

Your timeline is out of order, but for the most part, IG stories remain chronological. You may have even noticed influencers already using their stories to promote a new photo by taking a screenshot of their timeline and dropping an emoji to cover the picture. You’ll create a sense of mystery and can entice visitors to click through to your page to see the new post. It looks something like this:

I’m a marketer but hate marketing myself

I’m a marketer but hate marketing myself.

Self-promotion makes me feel icky. Ever since I was a kid. I hated sharing what I did that summer with the class. I almost never share big life moments on Facebook. I deactivated Twitter because I didn’t want people to know what I was up to. I don’t use hashtags on my Instagram posts because I don’t want to seem thirsty for likes or follows. I just want to exist as a person.

Then I decided to pursue freelancing, and suddenly my perfect bubble of anonymity is in danger of bursting. Honestly, it’s terrifying.

“But Sarah…you do digital marketing and claim to be good at social media and say you want to help clients build their strategies. How can you do that when you don’t even market yourself.”

I know.

I’m learning that while I don’t like “putting myself out there,” I like transparency and helping others. Instead of trying and failing and hiding from the world, I’m learning to appreciate the process and document it. It helps me learn from myself and hopefully inspires others who might be feeling the same way.

Luckily, I’m surrounded by some pretty smart and grounded people who aren’t afraid to tell me to get the F over myself. And it’s starting to work. I’m learning things that seem so obvious now, that had previously been clouding my vision of the bigger picture. Things like…

Separate yourself from your business. 
It’s difficult when you’ve chosen the route of using your name as your business entity. It makes it seem impossible to separate the two. Everything I do has my name attached to it, making it feel like if the business fails, then I fail as well. Also, do I even want to be “marketing girl.” What if I change my mind. What if I eventually I change my focus completely.

People evolve. So do businesses. 
Jeff Bezos started Amazon to sell books. Last month I bought a panini press. I certainly wasn’t thinking, “well Amazon was originally just for books, so I’m not going to buy this panini press.” I bought the panini press.

People like people who feel like real people. 
Marketing is what I do. Not who I am. And If I decide to do something else eventually, that’s okay.

Everyone has imposter syndrome. 
I really did think I was the only one. I assumed that everyone who claims to know what they’re doing actually know what they’re doing. Turns out, no one has any clue and everyone is just as afraid of being called a fraud. I thought a switch would flip. That there would be an AH-HA moment where I finally knew I was the expert. But I’ve stopped waiting for that moment. It may never happen. Even extremely accomplished individuals question their legitimacy. We’re really all just faking it until we make it.

All of these things are okay. 
Moral of the story: other people don’t care about you and your image as much as you do. Sounds harsh. But it’s true. Everyone is mostly paying attention to themselves, and aren’t super focused on you or your career. Just be authentic, and people will notice.

Social Media Automation Tools To Make Your Life Easier

Social Media Automation Tools To Make Your Life Easier

A week in the life of a social media manager will reveal that no two days — not even two hours — look the same. Not only are they distributing information to large audiences, but they are also the face of the company’s social presence. This requires more than a little organization and attention to detail. Even dedicating a small amount of time per day to maintain an active and engaged account is a massive investment for a lot of companies. And with new platforms and features popping up every day, it’s important to stay on your toes. Luckily we live in the golden age of social media automation tools designed exclusively to make your life easier and your marketing strategy fool-proof.

Each platform requires their own strategy, apps are starting to catch on and provide even more robust tools to optimize your posts on every platform. Check out these social media automation tools to help you engage your audience on every platform.

(This post originally appeared on “Passionate Marketers”)


SocialPilot is a comprehensive social media automation tool that goes far beyond Facebook. However, Facebook Analytics tool is one of their more robust features. It lets you measure and elevate the effectiveness of your marketing strategy by identifying your audience in more specific segments, it will also measure trends, and market influences to pinpoint the content that resonates most with your audience.

If you work in marketing, you’ve heard of HubSpot. Besides being a thought-leader in marketing research and trends, HubSpot also has one of the most popular automation tools out there. It’s incredibly functional and useful for the large established businesses who want to take their social media strategies to the next level. HubSpot gives you numbers and hard data to help identify gaps in your Facebook strategy and advises how to realign your efforts on the platform.


Tweetdeck is the ultimate Twitter dashboard. It gives users a convenient experience which let users view multiple timelines including mentions, groups, followed hashtags and different audience segments in one place. For social media specialists or freelancers managing numerous business accounts, TweetDeck lets you connect multiple Twitter accounts and toggle between them optimizing your time spent scheduling tweets.

SocialOomph is a lesser-known scheduling app but has unique features that will come in handy when ramping up Twitter engagement. The app allows users to queue tweets, decide how often to send tweets and can even automate direct messages and mentions. These features can be beneficial to bloggers or content creators who have a large pool of content to re-post to maintain an active presence.


Buffer is the quintessential all-in-one social media tool and a swift, easy way to automate LinkedIn posts. Buffer will connect to both personal and business accounts and lets you include links and images in your post. The only downside to using Buffer to schedule LinkedIn posts is that you can’t tag or mention other people or pages.

SocialPilot can help you take your LinkedIn from a basic social network to a marketing machine that will help you engage with your network and grow your audience. It boasts the ability to generate leads and identify key influencers and thought-leaders.


While Instagram doesn’t allow for automated posting, there are a few apps that will help you schedule your Instagram activity and remind you to post at the right times.

Buffer has an Instagram integration that lets users schedule their posts and captions ahead of time and sends a push notification when it’s time to post. All you need to do is open the Instagram app and hit paste because it automatically copies your caption for you. Buffer for Instagram lets you schedule 10 posts for free before you’ll need to upgrade to a monthly subscription.

Later is another Instagram automation tool that’s similar to Buffer which still can’t automatically post for you, but offers the same type of reminder notification to let you know when you post. Later allow users to schedule up to 30 free posts per month.


Viraltag is an impressive tool that allows you to schedule Pins and Re-pins on Pinterest. The Viraltag extension on Google Chrome will let you select any image or link and instantly schedule it to Pin to a board. This tool also tracks and analyzes your Pinterest activity in a sleek and easy-to-understand interface.

I meant it when I said Buffer was the quintessential all-in-one tool, and it’s Pinterest integration is further proof. Set your Pinterest posting schedule and start adding Pins to your queue to start automating your pins. Buffer’s Google Chrome extension takes it one step further and lets you schedule pins or even re-pins with a single click.

With these tools there’s no need to spend hours planning social media posts, just pick your tools and let them do the work for you.