Business & Marketing Archives

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Category Archives for Business & Marketing

Hiring a Freelance Writer: What To Know Before Hiring

I’ve been on both sides of the table when it comes to hiring freelance writers. Before I transitioned into writing full time, I worked on marketing teams who hired freelance writers and even managed a staff of writers and editors. As a manager hiring a freelance writer, I made a lot of mistakes. I expected […]

A Content Marketer’s Guide To Publishing On Medium

Marketing tools come and go; this can make it difficult for marketers to know which platforms to prioritize and which ones are just a passing trend. Nowadays, with long-form content dominating SEO rankings, brands are jumping on the chance to create longer content to promote their ideas and establish themselves as thought-leaders in their industries. […]

Should you start a podcast in 2019?

It seems like everyone (and their grandma) started a podcast this year. And for a good reason. This year, 64% of Americans listened to at least one podcast. They keep you entertained on long flights and daily commutes and offer a real reason to keep your headphones in so strangers on the train don’t talk […]

What Is Domain Authority And Should You Care?

Domain authority － A term you may or may not have heard before. If you’re a startup or new to the SEO industry, it raises the questions; what is it and is it essential to my business? In the simplest terms, domain authority is the ranking of your website compared to your competition. You can […]

4 Types of Off-Page Content That Will Increase Website Traffic

What is off-page content? Things that you create and post on your website to engage your audience is considered on-site content. However, if your site is relatively new and doesn’t get as much traffic as you would like it to, you can still create valuable content in other places with the goal of building an […]

How to Create Content with Purpose

You’ve probably heard that content is King. Content creates fans. People know they need content. And a lot of companies are getting better at creating content. But a lot of companies still don’t know whether or not their content is actually working. If that sounds like you, then it’s probably time to do a content […]

How to Fill Your Content Calendar for the Next 4 Months

Want to never run out of ideas for your blog. You’ve heard that “content is king” right? Well, cliches aside, producing good, consistent content will take your business up a level and show your audience that you’re serious about adding value and that you know your shit. There are some pretty shocking statistics out there […]

Define your personal brand. Don’t let it define you.

In a time where social media rules everything around us, and the lack of an online presence might as well imply that you’re not a real person, a lot of entrepreneurs realize the importance of maintaining a personal brand online. You don’t have to be an influencer or a blogger to benefit from having a […]

How To Choose The Right Platform For Your New Blog

So you decided you want to start a blog. You’ve got a killer niche that you’re passionate about. Tons of ideas for content and the perfect domain to encapsulate your brand. Now there’s just one little thing left to do. Building a beautiful website. There are a few options that have proven themselves as tried and […]

Tackling Imposter Syndrome

At some point, we’ve all doubted ourselves. It’s what makes us human by nature. Once you go down that path, it’s easy to convince yourself that you’re not as good at things as you think you are. You might even believe that people around you are being conned by a fake sense of confidence that […]

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