How to Optimize Your Content Without Selling Your Soul to Search Engines
People create content because they want others to see it. For a while, I was a “build it (and build it well), and they will come” type of person. I…
What To Know Before Hiring a Freelance Writer in 2021
I’ve been on both sides of the table when it comes to hiring freelance writers. Before I transitioned into writing full time, I worked on marketing teams who hired freelance…
Should you start a podcast in 2020?
It seems like everyone (and their grandma) started a podcast this year. And for a good reason. This year, 64% of Americans listened to at least one podcast. They keep…
How To Get Freelance Clients With Cold Email
It’s the late afternoon and the email quota I’ve set for the day remains untouched. I got on board with the idea that I should be cold emailing about six…
How to Create Content with Purpose
You've probably heard that content is King. Content creates fans. People know they need content. And a lot of companies are getting better at creating content. But a lot of…
4 Types of Off-Page Content That Will Increase Website Traffic
What is off-page content? Things that you create and post on your website to engage your audience is considered on-site content. However, if your site is relatively new and doesn’t…
How To Compete With Freelancers With Lower Rates
I think it’s an incredible thing how people from all walks to life now have the same opportunities because of the internet. Anyone can sell their services online and help…
Why I Failed at Freelancing For So Long
My road to full-time freelancing was paved with desperation, inconsistency and negative bank accounts. Self-employment was never something I thought I could achieve. Ever since a freelance marketer visited one…
Tackling Imposter Syndrome
At some point, we’ve all doubted ourselves. It’s what makes us human by nature. Once you go down that path, it’s easy to convince yourself that you’re not as good…
A Content Marketer’s Guide To Publishing On Medium
Marketing tools come and go; this can make it difficult for marketers to know which platforms to prioritize and which ones are just a passing trend. Nowadays, with long-form content…