10 Ways To Optimize Your Online Store For Search Engines

An online store is not difficult to come by these days, but as many business owners quickly realize, successful e-commerce businesses take time and attention to maintain. Running an effective online store means more than having a good-looking website and good product. The success of an online store depends on a variety of factors including […]

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June 18, 2018

Tackling Imposter Syndrome

At some point, we’ve all doubted ourselves. It’s what makes us human by nature. Once you go down that path, it’s easy to convince yourself that you’re not as good at things as you think you are. You might even believe that people around you are being conned by a fake sense of confidence that […]

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June 5, 2018

Using Testimonials To Drive Your Marketing Strategy

How to harness the power of good word-of-mouth Potential customers put extreme weight on the opinions of others when making purchasing decisions. More often than not, buyers will value a highly praising testimonial over the wording and aesthetics on your website. Just last year, 92 percent of buyers sited that they sought out and read […]

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May 14, 2018

Want to Grow your Online Brand? Go offline.

Sounds counter-productive, right? Bear with me. Remember in the early 2000s when everyone was urging you to take your business online? It was hard to anticipate a day where websites and online marketing were no longer unique. Even elaborate sites with all of the bells and whistles still struggle to stand out in a sea of […]

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May 2, 2018

Cold Email Exposure Therapy

I sent unsolicited emails to 100 complete strangers. Here’s what I learned. It’s the late afternoon and the email quota I’ve set for the day remains untouched. I got on board with the idea that I should be cold emailing about six months ago when I joined an online course that exclusively focused on outbound marketing […]

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April 4, 2018

What All Of My Failed Blogs Have Taught Me

Blogging isn’t for everyone, but writing is. I started my first blog when I was 13 years old (Xanga anyone?). “Blogging” wasn’t a really a thing, but it was fun to connect with people on the internet. In the 13 years since then, I started five blogs. I also abandoned five blogs. They weren’t successful, so I […]

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February 14, 2018

How I Identify Potential Freelance Clients When I’m Out of Leads

It’s a process. I’ll preface this by saying that I’m not an expert. Just a person who has tried a lot of different techniques to try and find people willing to pay me money for my services. Some worked. Most of them didn’t. Throughout this process, even whenI’m not necessarily landing these clients for reasons out […]

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February 9, 2018

I’m A Marketer But Hate Marketing Myself.

I can’t be the only one, can I? Self-promotion makes me feel icky. Ever since I was a kid. I hated sharing what I did that summer with the class. I almost never share big life moments on Facebook. I deactivated Twitter because I didn’t want people to know what I was up to. I […]

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November 29, 2017

Social Media Automation Tools To Make Your Life Easier

A week in the life of a social media manager will reveal that no two days — not even two hours — look the same. Not only are they distributing information to large audiences, but they are also the face of the company’s social presence. This requires more than a little organization and attention to detail. Even dedicating a […]

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November 8, 2017

How to Work Around Instagram’s Algorithm and Get your Posts Seen.

and Get Your Posts Seen   You’re scrolling your Instagram feed on a Friday and see “#tbt to the best vacation ever.” You think: Nice try Susan, but it’s Friday, you idiot. *Checks the timestamp* “posted 23 hours ago”. Damnit. Sound familiar? Fake followers? Still can’t link from posts? Instagram had a perfect solution. No […]

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September 5, 2017