All Posts by sarahaboulhosn

Using Testimonials to Drive Your Marketing Strategy

Home About Freebies + Resources Contact Using Testimonials to Drive Your Marketing Strategy Harnessing the power of good word-of-mouth.Potential customers put extreme weight on the opinions of others when making purchasing decisions. More often than not, buyers will value a highly praising testimonial over the wording and aesthetics on your website. Just last year, 92 percent […]

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A Beginners Guide to Content Marketing Funnels

A Beginners Guide to Content Marketing Funnels If you’re in tune with the marketing industry, then you’ve seen the term “content marketing” floating around quite a bit over the past few years. While it seems like content marketing is just another buzzword in the business world, re-think that mindset because it’s a concept and strategy […]

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How to work around Instagram’s dumb chronology algorithm

Sarah Aboulhosn Home About Freebies + Resources Contact How to work around Instagram’s dumb chronology algorithm Out of all the things to change…You’re scrolling your Instagram feed on a Friday and see “#tbt to the best vacation ever.” You think: Nice try Susan, but it’s Friday, you idiot. *Checks the timestamp* “posted 23 hours ago”. […]

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